Promoting your shows

Great, you’ve sorted the programme and submitted the shows – but the fun doesn’t stop there! Now you’ll need to think about how best to promote your shows and make sure that each and every one of them has a buzzing audience. If you have a promoter for your venue this is a key part of their job and you should make sure they have all the information they need to sell your venue; what makes you special, can people buy food before the show, are you known for your local ales or classy cocktails?

We produce a Marketing guide that will be available to download on Eventotron, but it's good to think in advance about a few of these things:


  • Have you asked the acts to send you flyers and posters for their shows?

  • If you’re creating flyers and posters yourself, have you got up-to-date images of the acts? Have you worked out where you’ll put the flyers (not just in your venue!) and who will distribute them ?

  • Have you put the festival website ( and Box Office number (0116 456 6812) on promotional material? This is how people will buy tickets!

  • Is it worth creating posters, flyers or small guides with all of your shows on? Is there a couple of venues nearby who might want to work with you to produce these and include their shows too?

  • What available outdoor space do you have to maximise visibility of your shows? Is there a railing you can get a banner produced for? Could you use an A-board to let passers-by know you’re involved in the festival?

  • Have you spoken to the festival office about what branding is available?

  • What social media can you utilise to reach your audiences? If you make a Facebook page, who will keep it up-to-date and ensure it’s working effectively?

This is not an exhaustive list...


We encourage you to get in touch if you want some advice on promoting your shows.