Promoting your shows

Great, you’ve sorted the programme and submitted the shows – but the fun doesn’t stop there! Now you’ll need to think about how best to promote your shows and make sure that each and every one of them has a buzzing audience. If you have a promoter for your venue this is a key part of their job and you should make sure they have all the information they need to sell your venue; what makes you special, can people buy food before the show, are you known for your local ales or classy cocktails?

We produce a Marketing guide that will be available to download on Eventotron, but it's good to think in advance about a few of these things:

Have you downloaded the logo and passed it on to acts and/or promoters?

Have you asked the acts to send you flyers and posters for their shows?

If you’re creating flyers and posters yourself, have you got up-to-date images of the acts? Have you worked out where you’ll put the flyers (not just in your venue!) and who will distribute them ?

Have you put the festival website (www.comedy-festival.co.uk) and Box Office number (0116 456 6812) on promotional material? This is how people will buy tickets!

Is it worth creating posters, flyers or small guides with all of your shows on? Is there a couple of venues nearby who might want to work with you to produce these and include their shows too?

What available outdoor space do you have to maximise visibility of your shows? Is there a railing you can get a banner produced for? Could you use an A-board to let passers-by know you’re involved in the festival?

Have you spoken to the festival office about what branding is available?

What social media can you utilise to reach your audiences? If you make a Facebook page, who will keep it up-to-date and ensure it’s working effectively?

This is not an exhaustive list...

We encourage you to get in touch if you want some advice on promoting your shows.