
Promoting your shows
Great, you’ve sorted the programme and submitted the shows – but the fun doesn’t stop there! Now you’ll need to think about how best to promote your shows and make sure that each and every one of them has a buzzing audience. If you have a promoter for your venue this is a key part of their job and you should make sure they have all the information they need to sell your venue; what makes you special, can people buy food before the show, are you known for your local ales or classy cocktails?
We produce a Marketing guide that will be available to download on Eventotron, but it's good to think in advance about a few of these things:
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Have you downloaded the logo and passed it on to acts and/or promoters?
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Have you asked the acts to send you flyers and posters for their shows?
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If you’re creating flyers and posters yourself, have you got up-to-date images of the acts? Have you worked out where you’ll put the flyers (not just in your venue!) and who will distribute them ?
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Have you put the festival website (www.comedy-festival.co.uk) and Box Office number (0116 456 6812) on promotional material? This is how people will buy tickets!
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Is it worth creating posters, flyers or small guides with all of your shows on? Is there a couple of venues nearby who might want to work with you to produce these and include their shows too?
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What available outdoor space do you have to maximise visibility of your shows? Is there a railing you can get a banner produced for? Could you use an A-board to let passers-by know you’re involved in the festival?
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Have you spoken to the festival office about what branding is available?
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What social media can you utilise to reach your audiences? If you make a Facebook page, who will keep it up-to-date and ensure it’s working effectively?
This is not an exhaustive list...
We encourage you to get in touch if you want some advice on promoting your shows.